
VETTY Awards: Celebrating Innovation in Veterinary Marketing
The North American Veterinary Community (NAVC) has opened entries for the VETTY Awards, an esteemed global program dedicated to recognizing excellence in the animal health marketing sector. With a submission deadline of November 3, 2025, this awards ceremony is a significant opportunity for veterinary professionals to showcase their creative and impactful marketing efforts.
Honoring Creative Excellence in Animal Health
Launched in 2017, the VETTY Awards have quickly become a hallmark of achievement in the veterinary industry. NAVC's commitment to celebrating innovative marketing practices is reflected in the diverse categories up for nomination, which include advertising, digital media, events, and more. This year, only work produced between November 1, 2024, and October 31, 2025, is eligible, making it essential for entrants to highlight their best accomplishments during this time frame.
A Stage for Passionate Professionals
As Gene O'Neill, CEO of NAVC, succinctly put it, “The VETTY Awards celebrates the marketing excellence of the products, programs, and services that help animals live longer and enjoy better quality lives.” This mantra resonates deeply in the veterinary profession, where marketing can significantly influence client engagement and overall business prosperity.
The 2024 Winners and Their Impact
The illuminating achievements from last year’s awards can serve as inspiration for this year’s hopefuls. Notable winners included Lap of Love Veterinary Hospice, recognized for their heartfelt “Love Forever Home Commercial,” and Animal Health Corridor’s insightful public service video. These examples not only showcase the creativity within the industry but also highlight the importance of meaningful storytelling in marketing.
Join the Celebration at VMX 2026
Winners will be announced during the highly anticipated Veterinary Meeting & Expo (VMX), running from January 17-21, 2026, at the Orange County Convention Center in Orlando, Florida. The awards presentation will be a pivotal moment in the veterinary marketing calendar, reinforcing the integral role of effective marketing strategies in enhancing care and operational effectiveness.
To maximize your clinic's outreach and visibility, consider submitting your best marketing pieces to the 2025 VETTY Awards. This recognition not only garners industry-wide admiration but also positions your clinic as a leader in promoting animal health.
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