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September 09.2025

2 Minutes Read

Why Veterinary Professionals Need the Free Pet Nutrition E-Book Now

Cozy scene with an e-reader and coffee, ideal for veterinary e-book.

Bridging the Gap in Veterinary Nutrition Education

The recently launched Purina Institute Handbook of Canine and Feline Well-Pet Nutrition serves as a crucial resource for veterinary professionals, revealing significant shortfalls in nutrition education within the field. Coauthored and edited by experts from around the globe, the e-book aims to address the education gap by providing a wealth of scientific knowledge and practical tips. According to Jonathan Stockman, DVM, DACVIM (Nutrition), veterinarians often struggle to navigate the complex nutritional needs of pets amidst their busy practices.

Meeting the Needs of Veterinary Professionals

With contributions from 54 specialists across 20 different countries, this handbook builds on its predecessor and presents a product-agnostic resource designed to facilitate informed discussions on pet nutrition between veterinarians and pet owners. Recognizing that around 96% of pet owners view veterinarians as their foremost trusted source for dietary advice, yet only 22% of veterinarians proactively engage in nutrition conversations during appointments highlights a critical disconnect that the handbook aims to amend.

Key Insights from the Handbook

The Purina Institute Handbook outlines core topics such as:

The functions of vital nutrients
Customized nutrition strategies for various life stages
Proactive approaches to pet nutrition
Effective communication techniques for discussing dietary needs with clients

As emphasized by Natalia Wagemans, global head of Purina Institute, understanding both the pet's needs and the owner's situation is essential. Factors such as the pet's age, activity level, and the owner's lifestyle choices impact nutritional decisions significantly.

The Future of Veterinary Care Through Nutritional Education

As the veterinary field continues to evolve with new research and changing dietary trends, having a well-informed staff is crucial for clinics seeking to enhance client satisfaction and operational efficiency. The handbook stands out as a vital tool not only for improving knowledge but also for helping clinics successfully engage their clients in important nutrition discussions.

Why You Should Download

For veterinary clinic owners and managers aiming to optimize services and attract more clients, accessing this free resource could significantly impact their operations. The handbook empowers practitioners to provide better-informed advice, ensuring that the needs of pet patients are met while enhancing client satisfaction that leads to loyalty.

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Why Veterinary Professionals Need the Free Pet Nutrition E-Book Now

Bridging the Gap in Veterinary Nutrition Education

Meeting the Needs of Veterinary Professionals

Key Insights from the Handbook

The Future of Veterinary Care Through Nutritional Education

Why You Should Download

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