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The expansion of medical practices has led to an increase in the number of veterinary clinics, as well as the amount of online information available about them. These factors are spurring a shift toward virtual visits for many pet owners who don’t want to drive their furry friends all the way home from the vet. With that in mind, here are some common myths about mobile-friendly websites and how they could actually be harmful to your vet clinic's visibility and listings on search engines.
A mobile-friendly website is less important than a mobile app
While it’s true that mobile-friendly websites do not necessarily require an app to function, it’s important to note that a website’s functionality will greatly depend on the responsiveness and speed of its performance on mobile devices. It’s also worth mentioning that responsive websites are able to resize automatically to fit the screen of any device.
In addition, the way search engines respond to your site’s content will vary based on its layout and content. So if your vet clinic’s SEO is weak, it can hurt your business’ visibility on search engines in general.
People can’t find your clinic if the website isn’t well optimized for mobile devices
While it’s true that a poorly designed mobile website can negatively affect a vet clinic’s ability to drive traffic and have an impact on SEO, it’s important to keep in mind that mobile-friendly websites are not just about displaying a website’s content in a way that’s appropriate for smaller screens. It’s also about increasing website speed and responsiveness so that it’s easier to navigate, and ensuring that it’s accessible to as many users as possible.
And in this regard, a mobile-friendly veterinary clinic can still be found on mobile devices through the use of keywords and relevant descriptions.
Mobile websites are not indexed in search engines
While it’s true that mobile-friendly websites aren’t always indexed in search engines, this is something that can be easily fixed. After all, most modern mobile-friendly websites have indexation issues because they’re not mobile-friendly from the get-go.
To correct this, you can make sure to check your website’s mobile indexing status on multiple search engine directories and make necessary changes to boost indexation.
Websites need to be completely rebuilt for mobile viewing
While it’s true that a mobile-friendly website needs to be completely redesigned for mobile devices, this is something that can be easily done on a budget.
It’s also worth noting that many modern website builders, such as Shopify or Wix, have built-in tools that can be used to convert a standard website into a mobile-friendly one.
You can also use a system like Yoast’s Mobile-Friendly Checker to ensure that your site’s mobile-friendliness is up to par.
Listings on Google, Yelp and Bing Can Be Tricky For Vet Clinics
While it’s true that mobile-friendly websites aren’t always indexed by search engines, this can usually be fixed.
In addition, there are several ways to combat poor Google mobile-friendly SEO. These include using a service like Google My Business to improve your listing’s metadata, and making sure that your site makes use of all of Google’s mobile-friendly features, such as titles, headings, images and alt attributes.
If your vet clinic’s Google mobile-friendly SEO is weak, it can hurt your business’ visibility on search engines in general.
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