VETTY Awards 2025: Marketing Excellence in Veterinary Care Recognized

Celebrating Marketing Excellence: The 2025 VETTY Awards

The North American Veterinary Community (NAVC) has announced the prestigious winners of the 2025 VETTY Awards, an annual spotlight on the marketing prowess within the animal health care sector. Scheduled recognition during the VMX (Veterinary Meeting and Expo) 2026, taking place January 17-21 at the Orange County Convention Center in Orlando, showcases the remarkable contributions of innovative marketing campaigns from global veterinary professionals.

Recognizing Outstanding Work in Animal Health Marketing

This year's awards brought forth a competitive array of submissions representing the diverse animal health care industry. From academia to corporate entities, the extensive panel of judges—including leaders in creative marketing—evaluated entries based on precision, creativity, and measurable results. As NAVC CEO Gene O'Neill aptly pointed out, these campaigns excelled similarly to athletic champions, exemplifying what it means to be a standout in marketing and communication.

Who Took Home the Grand Prizes?

Among the golden accolades, the Grand Prize Winners reflected exceptional creativity and strategic thinking. Best in Show (For Profit) was awarded to "Galliprant - Playing with Fire" by Elanco Animal Health and BarkleyOKRP, showcasing B2B excellence. Meanwhile, the Best in Show (Nonprofit) winner, "KC Animal Health Corridor WORKFORCE Campaign" by Animal Health Corridor and JNA Advertising, highlighted impactful service launch strategies. Additionally, Merck Animal Health’s "Vence Digital" earned the Large Animal Award, demonstrating the importance of digital campaigns in veterinary marketing.

Highlights of Award-Winning Campaigns

The Judges' Awards were varied, recognizing specific excellence in different categories, including:

• "2025 NexGard PLUS & NexGard COMBO Gard Yard" by Boehringer Ingelheim & Shepherd Agency (Tradeshow Experience)
• "The Equine Ophthalmology Program" by The Equine Practice Company and Brown Fox Media (Large Animal Video)
• "Zoetis Cerenia 'Leave Mo Behind' Campaign" by Zoetis and FWD People (Consumer Campaign)

Furthermore, the NAVC Spotlight Award went to "Pro Plan Veterinary Support Mission" by Purina, reinforcing the significant role of product launches in contributing to veterinary care.

Significance of the VETTY Awards in the Veterinary Industry

The VETTY Awards were established to honor and promote innovation within the animal health marketing domain. As a platform, they not only recognize excellence but also inspire veterinary professionals to push boundaries in marketing strategies. With the increasing competition in animal health care, such recognition serves to motivate businesses to enhance their operations and client outreach, ultimately positively impacting their services.

Looking Ahead: The Future of Veterinary Marketing

The upcoming VMX 2026 event will serve as a critical juncture for veterinary professionals, providing a forum for networking, sharing insights, and unveiling new trends in animal health marketing. As the industry continues to evolve, staying at the forefront of marketing engagement strategies will be essential for veterinary clinics aiming to attract and retain clients. As NAVC continues to support education and innovation within the community, practitioners are encouraged not only to celebrate the award winners but also to learn from their successful strategies to revitalize their own marketing efforts.

Engage with the Veterinary Community

The awards will officially honor the winners on January 18, 2026, at the VMX, an event renowned for its educational content and networking opportunities. To maintain the momentum of progress within veterinary marketing, clinics are encouraged to remain engaged with community initiatives and educational programs. This is the ideal time for veterinary owners and managers to reassess their marketing strategies and implement winning tactics inspired by the VETTY Award winners.

For more detailed information about all winners and to glean more marketing insights, visit TheVETTYs.com.